Last Updated: May 14, 2025

This Privacy Policy describes how [Truly Assam] (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website [Your Website Address] (the “Website”).

1. Information We Collect

We collect different types of information depending on how you interact with our Website:

Personal Information You Provide:

  • Create an account: Your name, email address, password, and contact details.
  • Place an order: Your name, shipping address, billing address, email address, phone number, and payment information.
  • Subscribe to our newsletter or marketing communications: Your email address.
  • Contact us: Your name, email address, and the content of your communication.
  • Participate in surveys or promotions: Your name, email address, and any other information you provide.

Information We Collect Automatically:

  • Device Information: Your IP address, browser type, operating system, device type, unique device identifiers.
  • Usage Information: Pages you visit, links you click, time spent on pages, referring website, and other browsing behavior.
  • Cookies and Similar Technologies: We use cookies, web beacons, and other technologies to collect information about your browsing activities and preferences. Cookies are small data files stored on your device that help us improve your experience, personalize content, and analyze website traffic. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use your personal information for various purposes, including:

  • Providing and Managing Our Services:
    • Processing and fulfilling your orders.
    • Communicating with you about your orders, shipping, and returns.
    • Managing your account and providing customer support.
    • Personalizing your experience on our Website.
  • Marketing and Communications:
    • Sending you newsletters, promotional emails, and other marketing communications (where you have consented to receive such communications).
    • Administering surveys and promotions.
  • Improving Our Website and Services:
    • Analyzing website usage and trends.
    • Developing new products and services.
    • Improving the design and functionality of our Website.
  • Security and Fraud Prevention:
    • Protecting our Website and users from fraud, security breaches, and other illegal activities.
    • Verifying your identity.
  • Legal Compliance:
    • Complying with applicable laws, regulations, and legal processes.

3. Sharing Your Information

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may share your information with third-party service providers who assist us with various operations, such as payment processing, shipping, email marketing, website analytics, and customer support. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website of any change in ownership or uses of your personal information.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.
  • Protection of Our Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
  • With Your Consent: We may share your information with third parties with your explicit consent.

4. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the specific purposes. For example, we typically retain order information for as long as required for tax and accounting purposes.

5. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request that we correct any inaccurate or incomplete personal information.
  • Erasure: Request that we delete your personal information (subject to certain exceptions).
  • Restriction of Processing: Request that we restrict the processing of your personal information.
  • Data Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
  • Withdraw Consent: Withdraw your consent to the processing of your personal information at any time (where processing is based on consent).
  • Object to Processing: Object to the processing of your personal information for certain purposes, such as direct marketing.

To exercise any of these rights, please contact us using the contact information provided below. We may require you to verify your identity before responding to your request.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include technical, administrative, and physical safeguards. However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. By using our Website and providing us with your information, you consent to the transfer, processing, and storage of your information in these other countries. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

8. Children’s Privacy

Our Website is not intended for children under the age of [Specify Age, e.g., 16]. We do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated Privacy Policy on our Website and update the “Last Updated” date. We encourage you to review this Privacy Policy periodically. If we make significant changes, we may provide you with more prominent notice, such as by email.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Truly Assam
Gelekey Dulakakharia, Assam – 785696
Phone: +91 90365 28237
Email: info@trulyassamtea.com