About Us
About Truly Assam
Authentically Grown. Honestly Brewed.
Truly Assam brings you authentic Assam tea straight from the source, while curating the timeless heritage and rich flavors of Assam’s finest tea gardens. Born in the fertile Brahmaputra Valley, our story is rooted in the land, its people, and traditions.
Our emblem’s rising red sun reflects this origin: a symbol of new beginnings, Assam’s valleys, and the iconic one-horned rhino. It stands for our commitment to authenticity, sustainability, and quality - a timeless brew.
From mindful sourcing to supporting local communities, Truly Assam offers a tea experience that’s both authentic and helps you be truly you - across India and beyond.
What Makes Us Truly Different?
100% Natural. 100% Authentic.
Our teas are free from artificial flavours and colours. What you taste is what nature intended — pure, bold Assam tea, straight from the garden to your cup.
Rooted in Assam’s Heritage.
We work closely with local tea growers and communities across Assam, ensuring fair practices, sustainable cultivation, and respect for tradition.
Crafted for Every Moment.
Whether you like it strong and energizing, or smooth and soothing — there's a Truly Assam blend for every mood, time, and tradition.
Our Mission
To bring the purest, most authentic taste of Assam tea to every cup, while empowering local communities, preserving traditional farming practices, and creating moments of joy, comfort, and connection through every brew.
Our Vision
To be a globally loved tea brand that represents the soul of Assam — blending heritage with modern sensibilities, and making high-quality, natural tea accessible to every household, across India and beyond.
More Than a Brew — It's a Bond
We believe tea is a love language. It brings people together — across tables, conversations, and generations. We invite you to not just drink Truly Assam, but to be part of the journey.
Tag your chai moments with #TrulyAssamTales — let’s build a community, one cup at a time.
Truly Assam Tea Journey
from farm to cup
Grown in the Hills
Tea is grown on lush green slopes in high-altitude estates of Assam.
Handpicked with Care
Only the finest two leaves and a bud are plucked by hand.
Naturally Processed
Leaves are gently withered, rolled, and sun-dried to preserve natural flavors.
Packed at Source
Freshly processed tea is packed at source to retain its aroma and freshness.
Brewed to Perfection
Enjoy a perfect cup of tea, a sip of nature’s goodness.
